Privacy policy

Latest Update 13/08/2020

Privacy Policy


Lion House Company Limited ( owner of “Toylaxy” brand )  and our Affiliates take your privacy matters very seriously and we are committed to safeguarding your privacy. Please see below for our Privacy Policy (“Policy”). The Policy set out here stipulates how we receive, collect, retain, and use information in connection with our Services including our software, tools, products and other relevant content and data provided or made available across our Services.


Upon your access and/use of our Services, you hereby understand and accept the policies and practices set out in this Policy. Please note that the Policy may be altered from time to time. Should you continue to access and use our Services after the revised Policy is put into force, you agree and expressly consent to our collection, usage, and disclosure of the data and information you provide or make available to us.


It should be noted that we may use your information including personal information for the purposes of research and development, planning, design and marketing our Services. We may also have to disclose your information to, if lawfully requested, law enforcement, government or regulatory agencies as well as to comply with any applicable laws or any court orders. Please understand and accept that any information you made available in the public areas upon accessing or using the Services shall become public information. Therefore, we recommend you should exercise caution and discretion when disclosing your information into the public arena.


Should you wish to contact us regarding our Privacy Policy or any privacy-related matters, please contact our Privacy Officers via email at



Upon your access and use of our Services, we may receive certain information about you along with your personal data you have provided us prior to the access and use of our Services. Please note that we collet and use your information below to provide our Services and to access, evaluate, develop and improve them over time. 


The information we collect are listed as follow:

  • Basic Account Information – Information that you provide when signing up/registering with us, which includes, for instance, your name, profile pictures, gender, date of birth, email address, interests, education and employment details;
  • Information about your visits to and use of our Services. This may include, but not limited to, your geographical location, GPS data, IP address, log data, operating system, referral sources, times and length when you access/use our Services, information which is generated in connection with the use of the Services namely the timing, frequency and pattern of the service usage;
  • Additional Information – Information that you post while using our Services including your name, user name, pictures and the content that you put up for others to see;
  • Information relating to any communication you send to us or send through our Services, which may include communication content and metadata in relation to the specified information;
  • Commerce Service (Payment Information) – Information with respect to any payment or purchase you make for our Services, goods, products or any transactions you have entered into through the use of our Services which may include your name, address, contact number, and card details.


3. Mobile Devices

With your consent, we may send you push notifications with information about your reservation, potential future stays, or as part of any Toylaxy programs that you participate in, including coupons. You may grant us access to your location information or contact details in order to provide services requested by you. When you upload a picture from your mobile device, your picture may also be tagged with your location information. Please read the instructions of your mobile device to understand how to change the settings and enable the sharing of such information or the receipt of (or opt out of receiving) push notifications. Different device operating systems may have different default settings, so please familiarize yourself with such settings governing push notifications.



Please note that we and our affiliates do not disclose your private personal information, unless faced with restricted circumstances specified here.


Please be aware that before you disclose or provide us any personal information of another person(s), you must obtain that person’s consent to both the disclosure and the use/processing of such information, which shall be in consistent with this Privacy Policy.


You hereby accept and agree that any personal information you made available to us through your access or use of our Services shall be employed for the purposes as specified within this Policy. We may use your information to:

  • Regulate and administer our Services;
  • Enable our use of our Services;
  • Send you promotional deals, offers, newsletters, or changes to our Terms & Conditions including any alterations to the terms of our Privacy Policy;
  • Supply to you the services, software, tools, applications, or extra features you purchased while using our Services;
  •  Send statements, invoices and relevant payment reminders to you;
  • Send you other non-marketing/advertising commercial information;
  • Send you marketing/advertising information vis-à-vis our business or our affiliate’s, which we think it may suit your interests;
  • Provide third parties with statistic figures and numbers concerning our users/ customers. However, please rest assured that these third parties shall not be able to identify any individual user from such information we given them;
  • Keep our Services secure and prevent any unlawful activities;
  • Verify and keep in check the compliance of the terms and conditions set out within our Terms & Conditions and our Privacy Policy.


As stipulated above, we may also disclose your personal information insofar as we deem reasonably necessary for the purposes of this Privacy Policy. We may share certain part of your information to our affiliate companies, our employees, government agencies, insurers, for example.


Unless otherwise agreed or set out within this Policy, we shall not provide your personal information to third parties. 



Please note that personal information that we collect and process for any purposes shall not be kept for longer than it is necessary. Nevertheless, we may retain documents including both hard copies and electronic documents containing personal data to the extent that we are required to do so by law. We may also retain such information should we suspect that the documents may be in connection with any ongoing or possible legal proceedings. In certain regards, we may need to retain such data in order to establish, exercise, or defend our rights.



It should be noted that we may store log files and use tracking technology such as:

  • Cookies – small pieces of data transferred to your devices for the purpose of record-keeping;
  • Web beacons – a technology that will allow us to know should certain pages or features was used or visited or whether the Services was accessed or used;
  • Tracking pixels – this will enable us, our affiliates, or our advertising partners to advertise more efficiently and effectively;

Please be informed that we use the above information and technology to gather and review certain types of technical information we deem may be useful and essential, including:

  • IP addresses;
  • Types of mobile devices or computers you use;
  • Your operating systems and versions;
  • Your mobile or computer device’s identification such as your computer Address, Identifier For Advertising (IDFA), and/or International Mobile Equipment Identity (IMEI);
  • Your choices of browsers;
  • Your choice of languages used;
  • Domain names;
  • Pages or sites viewed;
  • The amount of time spent on accessing and using the Services.



Toylaxy and our Affiliates are determined to exercise reasonable precautions to prevent the loss, misuse or un-authorised changes of your personal data. Your information collected and retained by us shall be stored on secure servers. Any electronic financial transactions transmitted through our Services shall also be protected by encryption technology.


You understand and accept that the transactions over the internet is, despite our attempts and efforts to keep you and your data safe, inherently insecure. Therefore, we shall be under NO liability, responsibility, or obligation to guarantee the security of your data sent, exchanged, or submitted over the internet. 


Accordingly, it is your sole responsibility to take care and keep the password you use when accessing our Services confidential. It must be highly noted that we shall not ask you for your password except when you log into our Services.


8. Country-Specific Privacy Rights

China Privacy Notice

If you are a Chinese resident, please note the following regarding the cross-border transfer/sharing of your information.

Disclosure / Transfer of Information

We will maintain the confidentiality of your information, but may provide or transfer your information to third parties as detailed above under "Disclosure, using and sharing information," which may include transferring your information to persons to whom we are required to make disclosures to under applicable law within or outside China.

Transfer of Information Overseas

We will generally maintain your information on servers in Thailand, or any other data centers outside the PRC. However, we may transfer your information to third parties mentioned above who may be located outside the China.


9. Opting Out of Marketing Communications from Us

You can opt out of receiving marketing communications from us at any time by using the "Unsubscribe" link in each newsletter or communication, or through your account (if you've created one) - the email subscriptions settings is under "Profile".


10. International Transfers

In connection with the purposes described above, your information may be stored in locations outside of your home country, which may have different standards of data protection than your home country. We provide appropriate protections for cross-border transfers as required by law for international data transfers, including information transferred to third parties. With respect to such transfers from the European Economic Area ("EEA") to the United States and other non-EEA jurisdictions, we may rely on the EU Model Clauses and/or the need to process your information in order to provide the requested services (performance of a contract) to transfer your information. As permitted by applicable law, you may request details about the suitable safeguards we have in place by contacting us as detailed below. For Chinese residents, please see the details provided above under "China Privacy Rights."



We may revise this Privacy Policy from time to time. It is your responsibility to check the Policy occasionally so as to ensure that you are content with any changes made to the Policy. You are thereby encouraged to come back and go through the revised terms. Upon your continuous uses and accesses to our Services after the changes have been made and become in effect, you agree and accept to be bound by the new revised terms of our Privacy Policy.



Please note that you can ask to review any personal information that we have collected and retained or have us update, correct or take down certain information as well as instructing us not to use such information in the future. Should you wish to exercise this right, please contact us promptly. However, please keep in mind that search engines and other third parties may still retain copies of your public data such as your user profiles and basic account information even after you have deleted or asked us to take down such content.



Our Services may include hyperlinks to and details of third party contents or websites. We may also contain links that will let you leave our Services and then access, enter into another services or sites. Please duly note that we have no control over and are not responsible or liable for the privacy policies as well as the practices of such third parties. Note that our Privacy Policy shall apply solely to your personal information that is collected and retained on our Services and your contractual relationships with us and our affiliates. Therefore, we highly urge you to be careful upon entering or providing any personal information through the internet. We are under NO obligation or responsibility for any losses, damages, or any unfortunate incidents arising out of your access and use of third parties’ websites, software, tools, or applications.



Please be aware that Our Services are not intended for the use of person(s) under the age of 13. Should it come to your attention that your child (children) has provided us with their personal information without your consent, you must contact us at once. It must be noted that Toylaxy and our Affiliates do not knowingly gather personal information from children under the age of 13, hence, if we become aware that a child under such age has given us his/her personal information, we shall take steps to remove the concerned information and shall terminate the child’s account. 



The Services is owned and presented to you by Toylaxy [Lion House Company Limited].

We are registered in the Kingdom of Thailand under Department of Business Development, Ministry of Commerce.

Our principal place of business is at 586 SoiPuttamonthon Sai 2, BangkhaeNue

Subdistrict, Bangkhae District, Bangkok.

You can contact us at